Sunshine Coast Web Design
Kitchen Renovation Website Design

Project Brief
Client: Vicki and John, founders of The Rock Coolum, a new landscape supplies business on the Sunshine Coast.
Goal: To launch a compelling website that would quickly generate sales and establish their brand presence in the competitive market.
Challenge: As a fledgling business, Vicki and John needed a robust online platform to connect with potential customers, showcase their products, and drive revenue from day one. They had already developed strong branding with a logo and print materials but lacked a digital presence.
Solution: I designed a website that seamlessly integrated their existing brand identity while prioritising user experience and conversion optimisation:
- Brand-Aligned Design: The website’s design reflected the aesthetic of their logo and print materials, creating a consistent and recognisable brand image across all touchpoints.
- Compelling Content: I crafted engaging copy highlighting their product offerings, expertise, and commitment to customer satisfaction.
- Strategic Call-to-Actions: Clear and concise calls to action encouraged visitors to request quotes, or contact the business directly.
- Conversion Tracking: I implemented conversion tracking to monitor the effectiveness of different website elements and identify areas for improvement.
- Optimised Google Business Profile: I created and optimised their Google Business profile, ensuring maximum visibility in local search results.
Result: The website played a pivotal role in launching Top Coat’s success
- Rapid Revenue Generation: The website generated over $450,000 in confirmed revenue during 2019/2020 alone, demonstrating its effectiveness in converting visitors into paying customers.
By combining strategic design, compelling content, and data-driven optimisation, I helped Vicki and John establish a strong online presence that drove significant early success for their new business.
Testimonials
Don't take
my word for it.
How It Works
Four steps.
Zero BS.
Straight-talking first call
No pitch decks. We figure out if we're a good fit and I ask the right questions about your business.
Research & competitor audit
I dig into your industry, competitors, and current site. You get a real picture of where you stand.
Build & optimise
I get to work; on-page, off-page, technical - with clear milestones and nothing hidden.
Measure what matters
Monthly reporting focused on revenue outcomes. Not impressions, not "visibility". Real results.
