Migrating your website to a new host can be stressful experience, especially when plugins designed to make the process easier don't work as they should.
There are many differences between a good website and a bad website, and unless you hire the right company, you may quite well end up losing money rather than making it.
Headings serve an important function for both your users and your SEO. They can influence your position on the Search Engine Results Page by making your content easier to read providing keyword-rich context about your content for the search engines.
Promoting your business online these days is important, however I see too many businesses solely relying on pouring money into Facebook advertising or other social media