Kitchen Renovation Website Design
Kitchen Renovation
Client: Vicki and John, founders of The Rock Coolum, a new landscape supplies business on the Sunshine Coast.
Goal: To launch a compelling website that would quickly generate sales and establish their brand presence in the competitive market.
Challenge: As a fledgling business, Vicki and John needed a robust online platform to connect with potential customers, showcase their products, and drive revenue from day one. They had already developed strong branding with a logo and print materials but lacked a digital presence.
Solution: I designed a website that seamlessly integrated their existing brand identity while prioritising user experience and conversion optimisation:
- Brand-Aligned Design: The website’s design reflected the aesthetic of their logo and print materials, creating a consistent and recognisable brand image across all touchpoints.
- Compelling Content: I crafted engaging copy highlighting their product offerings, expertise, and commitment to customer satisfaction.
- Strategic Call-to-Actions: Clear and concise calls to action encouraged visitors to request quotes, or contact the business directly.
- Conversion Tracking: I implemented conversion tracking to monitor the effectiveness of different website elements and identify areas for improvement.
- Optimised Google Business Profile: I created and optimised their Google Business profile, ensuring maximum visibility in local search results.
Result: The website played a pivotal role in launching Top Coat’s success
- Rapid Revenue Generation: The website generated over $450,000 in confirmed revenue during 2019/2020 alone, demonstrating its effectiveness in converting visitors into paying customers.
By combining strategic design, compelling content, and data-driven optimisation, I helped Vicki and John establish a strong online presence that drove significant early success for their new business.
Client: Topcoat Kitchen & Bathroom Resurfacing
The Process
Discovery & Planning
Welcome to the starting point of our creative journey together. In this phase, it's all about understanding your vision and objectives. I take the time to delve into the essence of your brand, ensuring that every element we craft reflects your unique identity. Through collaborative discussions and careful planning, I lay the groundwork for a website that not only meets your goals but surpasses them.
Design & Build
Armed with your insights, I get to work on designing a website that resonates with your audience. From layout to color schemes, I meticulously craft a digital canvas that tells your story. As a solo designer and developer, I'm committed to infusing every pixel with creativity and functionality. The result? A website that's not just aesthetically pleasing, but also intuitive and user-friendly.
Go Live!
The moment of truth has arrived. Your brand-new website is polished, perfected, and ready for its digital debut. I'll ensure that every link is functional, every image is crisp, and every element is optimized for a flawless user experience. I'll work closely with you to ensure a seamless launch, making sure your website not only meets but exceeds your expectations. Say hello to your online presence, fully equipped to begin your digital journey.
