Commercial Cleaning Website Design

Drake Industries provides commercial and domestic cleaning services across Western Sydney. The existing website contained a solid base of service information, but the overall structure, messaging and search optimisation needed to be strengthened to better reflect the scope of the business and generate more relevant enquiries.

The project involved a comprehensive review and redevelopment of the website architecture, with a strong focus on SEO, user experience and creating a scalable foundation for future growth.

Website Strategy & Information Architecture

One of the first priorities was restructuring the website around the way potential customers actually search for cleaning services.

Rather than relying on broad service pages alone, we developed a clearer hierarchy separating:

•  Commercial cleaning services
• Domestic cleaning services
• Specialised cleaning services
• Service areas across Western Sydney

Individual services were then given their own dedicated pages, allowing Drake Industries to target specific search intent while giving visitors much clearer information about the services available.

The commercial offering was also expanded to better represent the range of work Drake Industries can provide, while additional domestic services such as house cleaning and apartment cleaning were introduced.

SEO-Focused Service Content

Each service was reviewed and structured with organic search visibility in mind.

This included developing:

• SEO-friendly page titles and headings
• Service-specific introductions and excerpts
• Clear service descriptions
• Supporting content for individual service pages
• Internal linking opportunities between related services
• Content structures that can be expanded over time

Rather than attempting to make a single page rank for every cleaning-related search, the new structure creates dedicated landing pages around distinct services and customer requirements.

Western Sydney Service Area Strategy

A major component of the project was the creation of a scalable service-area framework for Western Sydney.

Dedicated location pages were developed for key suburbs, with custom content fields allowing each page to include locally relevant information while maintaining a consistent structure across the website.

The service-area system was designed to avoid thin, duplicated location pages. Instead, each location can contain meaningful information about the services available in that area, supporting both local search visibility and user experience.

Custom Fields & Scalable Content Management

The website was structured using custom fields so that service and location content can be managed consistently from within WordPress.

Custom datasets were prepared and populated for commercial services, domestic services and Western Sydney service locations, including supporting excerpts and page-specific content.

This approach allows new services or suburbs to be added without rebuilding page layouts manually and ensures the website remains maintainable as Drake Industries expands its service coverage.

Conversion-Focused Page Design

New wireframes and page structures were developed for the homepage, individual service pages and service-area pages.

The layouts were designed to move visitors from broad information towards a clear next action, with stronger emphasis on:

• Identifying the visitor’s cleaning requirements
• Explaining the relevant service clearly
• Building trust in Drake Industries
• Showing service coverage
• Answering common questions
• Creating obvious enquiry opportunities throughout the page

Homepage FAQs were also developed to address common customer concerns while providing additional supporting content for search engines.

Structured Data & Google Reviews

The website’s structured data implementation was also reviewed and rebuilt specifically for Drake Industries Cleaning Services.

Google review data was incorporated into the website while avoiding duplicate LocalBusiness and Review schema being generated through dynamic review loops.

This provides search engines with a cleaner and more accurate representation of the business, its ratings and its services.

The Result

The redevelopment is creating a considerably stronger digital foundation for Drake Industries.

Instead of functioning primarily as a general cleaning brochure, the new website is being structured as a scalable lead-generation and SEO platform, with dedicated content for individual cleaning services and the Western Sydney locations the business serves.

The result is a website architecture that is easier for visitors to navigate, easier for search engines to understand and significantly easier to expand as Drake Industries grows.