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November 11, 2019

Why SEO is vital to the long term growth of any Business

Promoting your business online these days is important, however I see too many businesses solely relying on pouring money into Facebook advertising or other social media. A prime example of this that I'm personally seeing would be solar installations; on a weekly basis my Facebook feed is bombarded with dozens of different businesses offering solar and quite often never the same company, nevermind the fact I'm not in the market for solar.

Whilst having a Social media presence is important in building trust and stimulating demand, it's still very much secondary when it comes to where businesses should be investing in terms of their online marketing. It can be a risk relying on social media platforms to solely promote your business because you're basically on rented space and at their mercy. You don't have any real control over who comments or merely scrolls past your content. Remember when everyone jumped ship from MySpace to Facebook?

Awareness. Consideration. Purchase.

When consumers and business owners have a problem, they often know how to resolve it. They know if they want to get rid of termites, they need a Pest Control company. They know if they want their teeth fixed, they'll need an Dentist. If a tap is leaking, they need a Plumber.

In most cases, people are aware of the product or service they need; so the awareness comes first, the consideration comes second as they go and search Google on their mobile device or desktop and discover your business that way, then lastly committing to a purchase.

This is the process:

  1. Awareness: the customer is aware of an issue that needs resolving. For example "broken air conditioner"
  2. Consideration: the customer understands the problem and they'll search on Google, typically using search terms that include a service/product and location. ie: "Electrician in Brisbane"
  3. Purchase: the customer is ready to commit to the sale

SEO has become the core component to the digital marketing strategies of businesses across Australia. Business owners who want to make sure that they have a strong presence and are ready to engage today's consumers need to invest in long term SEO strategy.

Google looks at a variety of different factors when determining the ranking of websites whilst minimising as much as possible the types of techniques that can manipulate their results, so that the sites appearing in search are displayed because they deserve to be there. Hard work and a website that creates an outstanding user experience for the visitor correlate with high search engine rankings and revenue, so if your website meets Google's criteria, your website will rank highly for queries relevant to your website's content.

To reiterate, consumers & businesses use the internet to take into consideration their purchasing decisions. Building your business online as an authority figure in your industry will help build your business and increase revenue. Your site will regularly pop up for searches relevant to your business and customers will become more familiar over time .

How long will it take?

One of the most common questions that businesses have when it comes to SEO revolve around the time needed and the investment. SEO is a long term investment and it can take months to see a positive return on investment from an SEO strategy. Fortunately, there are some results that businesses can see right away from an SEO investment. Although the most significant results might take time, the positive changes seen with SEO can benefit your customers and your business immediately.

Choosing me as your SEO Specialist

I won't be taking any shortcuts. I'll be your direct point of contact and every SEO process I use is 100% safe and Google friendly. The SEO processes that I will be performing on your website have been tried and tested within the SEO community and I'm happy to share with you the work that I perform on your website both on and off page.

If you’re a passionate owner of a well established business looking for someone to help your business get more enquiries and generate more revenue, please check out my rates and get in touch